CYO Color Line Hits Walgreens

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By: TOM BRANNA

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A new makeup line called CYO, created by Walgreens Boots Alliance, has hit the market. The collection features 160 “hyper-functional, versatile pieces at a price point that encourages exploration and experimentation,” according to the brand. CYO, which has prices ranging from $3.50 to $7.50, is exclusively available at select Walgreens and walgreens.com. The portfolio includes eyeshadows that can be used wet or dry for different effects; highlighting creams that can be mixed or layered...

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